Why NOT knowing SMM is a bad thing and will hinder you.


Social Media Marketing or SMM is relational, and requires patience to build an online audience.

Thank you for reading my blogs. My intention is to give valuable content to my audience and covering education, inspiration in an entertaining or knowledgeable way that will resonate with you.

Our greatest boon is the Internet where we can work anywhere and speak to people right across the globe.

Internet Marketing: Sharing content socially is powerful. 

Online marketing is the modern way to promote a Brand, Company products and Services. 

Through the Internet you can be your own Marketer, providing useful and valuable content to people, using online tools and that helps drive traffic for leads and sales.

Inbound marketing is where content is king. 

SEO assists marketing content to inspire people, delivering value that is  responsible for “action buying” thus reaping monetary rewards with astounding outcome.  

Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:(Quoted from SEJ Search Engine Journal) 

  • By 2019, content marketing is set to be an industry worth $313 billion.
  • 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
  • Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
  • If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
  • If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on averageYou want to be able to access the power of the Internet in your business to market to your audience effectively.

SO….Are you creating content that helps people discover YOU? 

Are you sharing your interesting stories about your journey in the field that is interesting to your reader?

What message are you sharing?

As a content creator it is necessary to be natural; be your authentic self, and get started now, don’t wait to be perfect.

Here’s some important tips on how creating great content that will get you followers who will stay the course:

Firstly, provide value that will resonate with the person to engage with you. 

WHO do you want to attract?

When writing content be sure to FOCUS on this one person when you create content.  In marketing we call this person your AVATAR. 

Remembers, they are out there looking for you! That’s right. 

So WHO is an AVATAR and how do we work on creating an Avatar?

Your avatar is your target market, It is important to market to just one specific person that you want to attract to trust and get to know you, so that they can use your services or products. Your content must speak to a human and she’s your ONE Avatar you are marketing to right now.

Put yourself in your Avatars shoes. What person do you want to follow you and see your journey? 

It is this person attracted to see your posts? You have to be a “Content thinker and there are institutes to train and 

What inspires your Avatar? Structure your content around your Avatar.

Where do they live and work?

What do they do for a profession or in life?

So what’s important to consider when you want to share with your Avatar?

Consider the following important factors to create value in your content for your Avatar.

What motivates them in your story?

What content Inspires to keep reading?

What entertains them that you are sharing?

What can you educate your Avatar on so that she can add value to her live?

The most important aspect of any business is to get known so as to offer products and services to be consumed in exchange for a monetary reward.

People follow stories. 

Today the Internet affords easy marketing on Social Media. The stuff works!

Popular platforms that people access daily are Facebook, Instagram, LinkedIn, Pintress, Twitter. 

Facebook, Instagram or LinkedIn all have paid advertising attracting traffic. 

People want to follow your journey and its important that you post twice a day.

Share on your platform what interesting things happen in your life that motivates you.

Share your pursuit of how to live a good life and your daily practises.

Another TIP is read, listen and then create content that you have learnt this will be great for creating your ads and share. While researching this topic I came across a video by Simon Cham who inspired me to write and share this Blog with you.

For sales of products and books, look at using platforms like Amazon, Etsy, eBay and many more that are able to reach everyday buyers like mums and dads, who conduct eCommerce from the comfort of their home or from anywhere 24/7.

PS …You don’t need motivation any more! In my next Blog, I will share with you “core drivers” that get YOU to value yourself – know yourself and give these “values” tasks! 

Helen Glen. Teacher/Life Coach & Entrepreneur. 

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